James Bay on accusations pop is getting ‘boring’ : ‘Sometimes music isn’t about first impressions’

Bay among stars asked about the state of British pop on Brit Awards red carpet

https://link.brightcove.com/services/player/?bctid=4080634872001
James Bay has responded to accusations that pop music has become bland and boring by telling critics to “listen to the records again”.

The winner of the Brit Critics’ Choice Award 2015 was asked what he thought about the current state of British pop music during an appearance on the Brit Awards red carpet last night (February 25). “I’d say they’re not [boring], I’d say come down and have a look, listen to the records, listen again,” Bay said. “Sometimes music isn’t about the first impression, it’s about the way you feel. I bet it was the same for them when they listened to albums that are now their favourites. If you listen three or four times, you think, ‘You know I didn’t like Oasis at first, but now I get it’.”

Bay was among a host of stars that were asked their opinion of the Brit Awards, including Charli XCX, Royal Blood and Paloma Faith. Charli XCX said that “British pop music is wild and exciting because I’m writing a lot of it and it’s good.”

Jessie Ware added: “I feel like everyone else is kind of following us, I feel like we’re dictating sounds, which is great. A bit of drama’s quite fun but I don’t think it’s necessarily about that.”

Royal Blood, who won the Best British Group award at last night’s ceremony, maintained that there’s a lot of good music coming out of Britain at the moment. “Just some of it gets a lot of praise and some of it doesn’t at all, so it depends where you’re looking for it,” they said.

Paloma Faith, who won the gong for British Female Solo Artist, joked that “some people like bland and boring, before adding: “Sometimes I agree with them, to be honest. Sometimes I think it’s very safe. And I think that it takes a lot, and it’s very few people within the industry who cultivate people’s creativity and their mad ideas and stuff, and it sort of tends to get quite watered down.”

The War On Drugs, meanwhile, pointed out that “rock music is still pretty mainstream in the UK” compared to the US, where it has been sidelined by R&B and hip-hop.

The Brit Awards took place at London’s O2 Arena, with the show streaming live worldwide on YouTube. Taylor Swift, Ed Sheeran, Sam Smith, Take That, Kanye West, Paloma Faith and Madonna all performed at the event.