1.2m more viewers tune in to see Kanye West, Madonna and Ant & Dec
Last night’s Brit Awards attracted an audience of 5.8m viewers, an increase of 1.2m from 2014.
The live ceremony peaked with 5.8m viewers, but was beaten on the night by BBC1’s The Great Comic Relief Bake Off. However, ITV did secure almost 50 per cent of TV viewers aged between 16 and 24 during the time the show was on air.
The Brit Awards coverage peaked during Madonna’s performance at the end of the show at The O2 in London last night (February 25). Madonna was performing her new single ‘Living For Love’ when she took a fall from the stage down a flight of stairs.
Meanwhile, ITV has defended its decision to repeatedly mute Kanye West during his Brit Awards performance, stating that it is “standard practice” to protect audiences from inappropriate language.
West ran through a new track called ‘All Day’, which is to appear on his upcoming new album. However, due to a large number of curse words, much of the song was muted in the nearly-live TV coverage, leading to anger and criticism from viewers.
Other performances on the night came from Royal Blood, Taylor Swift, George Ezra, Sam Smith, Ed Sheeran, Paloma Faith and Take That.