Search term data revealed by Google offers insight into interests of voters
Google staff have looked at the most searched for terms in the UK between February 2014 and February 2015 to predict the winners at the annual ceremony, which takes place on February 25 at The O2 in London.
Their analysis suggests that Sam Smith will beat Ed Sheeran to the title of Best British Male Solo Artist while Sia could beat competition from Beyoncé and Taylor Swift and be crowned Best International Female Solo Artist. Foo Fighters online popularity sees them tipped to replicate their success at the NME Awards with Austin, Texas and be named Best International Band.
Other predictions based from Google’s statistics suggests that One Direction will win Best British Group, Ed Sheeran will take Best British Single for ‘Thinking Out Loud’, Sam Smith will be named Breakthrough Artist and Royal Blood will win Best Album.
The list of nominees for this year’s awards was announced last month, with Ed Sheeran and Sam Smith leading the way. The Brit Awards 2015 will take place at London’s O2 Arena on 25 February and be broadcast live on ITV.
Both Noel Gallagher and Kasabian have gone on record earlier this month, both stating that there is a “conspiracy” against rock bands by the organisers of the awards.