Nine Inch Nails frontman working on a subscription-only rival to Spotify
Apple are working on a new streaming service with Beats Music, according to reports.
Beats were acquired by Apple in a $3bn deal last year, with the two companies now developing a product to rival music-streaming giant Spotify.
According to a report by The New York Times, Apple are working with Nine Inch Nails frontman Trent Reznor on the service. Reznor was previously Chief Creative Officer of Beats Music before the Apple deal. Reznor had previously hinted that he was working on a secret music-streaming project with Apple.
The New York Times reports that the service will be subscription only and that there will be no freemium tier. It has also been noted that the Beats Music name will be dropped. The service is expected to be launched later in 2015.
Speaking back in November, Reznor said: “I think that paying for music is a relic of an era gone by. And I’m saying that as somebody who hopes you pay for music. I’ve spent my life trying to make this thing that now everyone thinks should be free.”
Explaining his role within the new Apple owned Beats, he continued: “Beats was bought by Apple, and they expressed direct interest in me designing some products with them. I can’t go into details, but I feel like I’m in a unique position where I could be of benefit to them. That does mean some compromises in terms of how much brain power goes toward music and creating. This is very creative work that’s not directly making music, but it’s around music. “
He later added: “It’s exciting to me, and I think it could have a big enough impact that it’s worth the effort. I’m fully in it right now, and it’s challenging, and it’s unfamiliar and it’s kind of everything I asked for – and the bad thing is it’s everything I asked for.”