Results of a new experiment have been published in the Social Psychological And Personality Science journal
New research has found that bass-heavy music makes the listener feel more powerful.
Psych Central reports on the findings of Dennis Hsu of the Kellogg School of Management at Northwestern University in Evanston, Illinois, who tested 31 pieces of music across a number of genres, including hip-hop and reggae, playing 30 second clips to people and seeing how they affected their case study’s sense of power as well as “three previously identified psychological and behavioral consequences of power”.
The results of the experiment were published in the Social Psychological And Personality Science journal, and found that those people listening to bass-heavy music reported and showed more feelings of power and dominance.
Commenting on his findings, Hsu said: “Although significantly more research needs to be done before we can truly begin to understand music’s effects on our psychological experiences, I believe our findings provide initial evidence for the potential strategic use of music, especially in situations where people need to feel empowered. People might want to explore whether pumping up their favorite tunes can quickly ease them into an empowered mental state before going into a first date, an important client meeting, or a job interview.”