Mobile retailer has owned naming rights on venue since August 2013
Manchester’s Phones 4U Arena will not be affected by the communications retailer going into administration.
As confirmed today (September 15), Phones 4U has gone into administration, closing 550 of its stores and putting 5,596 jobs at risk.
The company owns the naming rights to the 21,000-capacity Manchester venue. The arena was previously known as Manchester Arena, Manchester Evening News Arena and NYNEX Arena. Earlier this month Pharrell Williams (pictured above) headlined the venue as part of his UK arena tour.
In a statement given to NME, a spokesperson for the venue said: “We would like to reassure concertgoers that the future of the mobile phone retailer Phones 4U will have no impact on forthcoming shows. The arena will continue to be managed and operated by SMG Europe, as it has very successfully for the last 20 years. Our name will remain Phones 4U Arena for the foreseeable future.”
Phones 4U boss David Kassler blamed the administration on mobile networks EE and Vodaphone not renewing contracts with the retailer. “If mobile network operators decline to supply us, we do not have a business,” Kassler said.
Artists due to perform at the venue before the end of the year include Kylie Minogue, Lady Gaga, Ed Sheeran, Linkin Park, Kasabian and Madness.