The slump follows last year's high of 6.5 million viewers
The television ratings for this year’s Brit Awards were the lowest of the 21st century, it has been revealed.
UK TV Ratings reports that last night’s ceremony (February 19) was watched by 4.56 million people, making it the lowest rated Brits in the 21st century. This figure incorporates an additional 359k viewers who tuned in on ITV+1 and comes following last year’s ten year high of 6.5 million viewers, the award show’s best ratings since 2003.
Strong competition from BBC1, BBC2 and Channel 4 on the night as well as Sky Sports’ coverage of Arsenal’s Champions League game against Bayern Munich combined to see The Brit Awards bring in its low figures. The previous lowest ratings came in 2006, which saw 4.6 million people tuning in.
Arctic Monkeys picked up two prizes at event in London yesterday, for British Group and British Album. Collecting British Group, frontman Alex Turner said: “There’s that 15 quid we put on One Direction to win down the drain.” He declined to make a list of thank-yous, saying: “They need to hear their names read out as much as you need to hear another list of names of people you don’t know.”
The Sheffield band had opened the show with a performance of ‘R U Mine?’, during which pyrotechnics spelled out ‘AM’, the name of their 2013 album. Prince and 3RDEYEGIRL presented the first award of the night, for British Female Solo Artist. Appearing on stage, the singer said: “The O2. I remember this place. London, I want to thank you for showing us so much love.” He then presented the award to a breathless Ellie Goulding.
The Brit Awards 2014 winners are as follows:
Best British Group
Best British Album
Arctic Monkeys – ‘AM’
Best British Single
Rudimental – ‘Waiting All Night’
Best British Female
Best British Male
Best International Group
Best International Male
Best International Female