The service is being backed by Universal Music
BT are set to launch their own music streaming service.
The new television venture will be launched ‘imminently’ and is being backed by Universal Music and will also comprise a karaoke service, reports The Guardian. At first 150 albums will be offered for streaming via subscribers’ BT television service through BT Unlimited. It is reported that this will soon be upped to over 1000 albums, with plans to include other record companies including independent labels. The service has been beta-testing for the past two months. Universal Music artists include Florence + The Machine, Lady Gaga and Katy Perry.
Meanwhile, Billy Bragg recently called on artists to take action against record labels, and not companies like Spotify, for the poor rates they get from music streaming services. Services such as Spotify have come under attack from artists such as Thom Yorke and Foals, who have rallied against the low royalty rates paid to artists.
Writing on his Facebook page, Bragg says artists need to adapt to the increasing demand for music streaming services by pushing for better rates from major labels. “I’ve long felt that artists railing against Spotify is about as helpful to their cause as campaigning against the Sony Walkman would have been in the early ’80s,” he begins. “Music fans are increasingly streaming their music and, as artists, we have to adapt ourselves to their behaviour, rather than try to hold the line on a particular mode of listening to music.”