Ceremony to take place on February 18 2015 at O2 Academy Brixton
Austin, Texas will once again sponsor the NME Awards, with a date and venue for the 2015 ceremony confirmed for the annual event.
Wednesday, February 18 will mark next year’s NME Awards with Austin, Texas acting as the awards’ sponsor for a second consecutive year. Austin, Texas will also sponsor the prestigious Best International Band category at the awards.
The partnership will run throughout NME Awards season, taking in the regional NME Awards Tour, which celebrates its 20th anniversary in 2015, the London NME Awards Shows – showcasing the best in new and current music at the hottest venues in the capital – and the NME Awards ceremony itself which takes place at London’s O2 Academy Brixton on February 18, 2015.
New to the NME Awards campaign 2015 will be an official launch party in November this year hosted by NME and Austin, Texas, along with three additional Austin Showcases next year.
Mike Williams, NME editor says: “It’s testament to the massive success of the NME Awards 2014 that we’re able to confirm Austin, Texas as the most rock’n’roll of partners for a second year running. Live music remains the heartbeat of NME and of Austin, Texas, and together we aim to make this year’s campaign bigger, better – and in the true Austin tradition, weirder – than ever.”
Bob Lander, president & CEO of the Austin Convention and Visitors Bureau adds: “Following the huge success of the 2014 Awards partnership and positive feedback, we are delighted to be able to build on the awareness and interest achieved and this coming year showcase even more of our Live Music Capital of the World.”
Also on board for the 2015 campaign are Dead Crow, who have signed up as the official beer partner for the NME Awards 2015 with Austin, Texas.
The big winners at the 2014 NME Awards included Arctic Monkeys and Lily Allen. Metronomy, The Horrors, Belle & Sebastian, Drenge and NME Godlike Genius winners Blondie all performed on the night, with Paul McCartney and Damon Albarn picking up huge prizes.