Company are looking at 'options' for users
YouTube have confirmed they will be launching a new music subscription service to rival Spotify.
The Google-owned video company was expected to unveil its streaming service over the summer but the plans failed to materialise. Now, Susan Wojcicki, the company’s CEO, has insisted that the service is still on the firm’s agenda.
Wojcicki told Re/Code that YouTube is working on the best ways “to give people options” when they sign up for the service.
“YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there are going to be cases where people are going to say, `I don’t want to see the ads, or I want to have a different experience’,” she said. She compared the idea to apps where users can “either choose ads, or pay a fee, which is an interesting model… We’re thinking about how to give users options.”
The new service, which is expected to grant users access to concert footage and music videos, is thought to be called YouTube Music Key, though this is as of yet unconfirmed.
Earlier this year, it was reported that the streaming service had been delayed over allegations of bullying after YouTube revealed it would be forcing independent record labels to sign up to the service.