James Blake and Neutral Milk Hotel were due to headline two-day event at Excel Centre
The festival was set to take place on August 15-16 at the Excel Centre. The event, a joint venture by ATP, Pitchfork and Primavera Sound, featured a bill including Sun Kil Moon, Forest Swords, Caribou, Iceage, Hookworms, Joanna Gruesome and Darkside.
However, as confirmed by organisers ATP, Jabberwocky will no longer go ahead due to poor ticket sales. A statement claims that going ahead with the festival would have caused “the end of ATP”. Refunds will be available from the point of purchase.
An ATP statement issued to NME reads as follows: “It is with deep sadness that we inform everyone that as of today, Tuesday August 12 2014, ATP is being forced into cancelling this weekend’s Jabberwocky Festival. Refunds will be available to all customers at the point of purchase.”
“We have put everything into promoting Jabberwocky, and despite healthy ticket sales; all our efforts could not take those sales to the point that we needed to finally stage the event. Over the past month and all the way up until this moment we have tried every possible course of action to follow through in delivering Jabberwocky to you, but the position we unfortunately find ourselves in, as a result of a succession of events that have lost money in an increasingly aggressive festival market, means we are no longer able to do so.”
“In the past, ATP has weathered losses such as this and gone on with the show, taking huge direct financial blows as an independent company. But on this occasion, if we had gone ahead with an event of this scale and the associated high-production costs, it would 100 per cent have been the end of ATP. We do not take this decision lightly and it was the hardest we’ve ever had to make.”
“We apologise to all the people we have let down, from fans to the bands, the venue and all the suppliers. We have tried everything in our power to save this event and continue, but the losses we have recently incurred have unfortunately been too much for a company of our size to bear.”
All other scheduled ATP events, including ATP Iceland in 2015, are still set to go ahead as planned.