The 150 Oxford Street location will now be converted into a branch of Sports Direct
HMV‘s flagship store at 150 Oxford Street in London closed for the final time yesterday (January 12) after nearly 30 years in business.
The branch has now been replaced by HMV’s return to its first flagship store at 363 Oxford Street, which was opened by Sir Paul McCartney in 2013. The building will now be converted into a Sports Direct after the sportswear giant took the lease to the 60,000 square foot shop, once the biggest music shop in the world.
Last week it was confirmed that HMV’s flagship technology store in Islington, North London will close at the end of this month (January 25). The entertainment retailer’s former management have decided to strengthen its technology offering to try and improve the shop’s fortunes in 2011, but new owners Hilco will now close the store.
In September 2013, the retailer returned to its first Oxford Street flagship shop and in October launched its digital strategy and new Android and iOS apps which allow users to download songs instantly using image and sound recognition software.