The average Radio 1 listener is now estimated to be aged 32
Nick Grimshaw‘s Radio 1 Breakfast Show has increased its listening figure by 100,000.
The number of listeners increased to just under 5.9m listeners per week between the months of April and June this year, according to RAJAR figures revealed today (August 1). The Breakfast Show, which airs on Radio 1 between 6.30 and 10am on weekdays, is still nearly one million listeners down on the numbers Chris Moyles used to attract to the station. Around 70 per cent of Grimshaw’s new listeners are in the 15-24 age bracket, with the average Radio 1 listener age now estimated to be 32.
Speaking to The Guardian, station controller Ben Cooper said: “It is brilliant to see that we are reaching 750,000 new listeners on Radio 1, and we are particularly happy to see an increase in younger audiences to our breakfast show.” Overall Radio 1 had an average weekly audience of 11 million listeners between April and June, an increase of more than 750,000, over the previous quarter.
Earlier this year it was revealed that Grimshaw lost 900,000 listeners in the first quarter of 2013, although the show has seen the average age of listeners drop to a two-year low. Grimshaw took over the prestigious role from Chris Moyles in September 2012, and made headlines this year when Robbie Williams called him a “bastard” for refusing to play his single ‘Candy’.