Jazz acts Polar Bear and GoGo Penguin see huge streaming increase since Mercury Prize nominations

The two bands have seen the highest percentage bump on Spotify

Jazz acts Polar Bear and GoGo Penguin have seen the largest increase in streams on Spotify since the announcement of this year’s Mercury Prize nominations.

Though neither group is favourite to win the award, the two relatively unknown jazz acts have gained the highest percentage increase in listens on the streaming site since the nominations for the annual award were revealed last week. Experimental jazz band Polar Bear have gained a 1618% increase in streams for their music, including nominated album ‘In Each And Every One’ – artwork pictured above – while Manchester trio GoGo Penguin have seen streams for ‘v2.0’ up by 1197%.

Other acts to receive a significant boost to their streaming data are East India Youth, with a 383% increase, Young Fathers at 251%, Anna Calvi with a 183% increase and Kate Tempest at 385%.

Despite this, FKA Twigs is the current favourite to win the Mercury Prize. Her debut album ‘LP1’ is one of this year’s 12 Mercury Prize nominees and had odds of 7/1 when the shortlist was announced in London on September 10. However, William Hill, official betting partner to the prize, recently cut her odds to just 3/1 and installed the album as favourite to win the prize outright.

Fellow nominees Royal Blood and Damon Albarn, who shared the favourite status after the list was announced, have both drifted from 4/1 to 9/2 and 8/1 respectively. Kate Tempest is the 4/1 second favourite with her debut album ‘Everybody Down’ having originally been offered at 6/1.

The winner will be announced at London’s Roundhouse on October 29. James Blake won last year for his second album ‘Overgrown’, with Alt-J the winners in 2012 for their debut ‘An Awesome Wave’.

Barclaycard Mercury Prize nominees, with odds from William Hill, are:

FKA Twigs – ‘LP1’ (3/1)
Kate Tempest – ‘Everybody Down’ (4/1)
Damon Albarn – ‘Everyday Robots’ (8/1)
Royal Blood – ‘Royal Blood’ (9/2)
Nick Mulvey – ‘First Mind’ (8/1)
East India Youth – ‘Total Strife Forever’ (8/1)
Jungle – ‘Jungle’ (10/1)
Young Fathers – ‘Dead’ (12/1)
Bombay Bicycle Club – ‘So Long, See You Tomorrow’ (12/1)
Anna Calvi – ‘One Breath’ (14/1)
Polar Bear – ‘In Each And Every One’ (16/1)
GoGo Penguin – ‘v2.0’ (16/1)

https://link.brightcove.com/services/player/?bctid=601944401001