The Global Citizen Tickets Initiative will allow fans to earn points for charity work
Foo Fighters, Bruce Springsteen, Beyoncé, Pearl Jam, Black Sabbath, Kanye West and Neil Young are just some of the artists who have signed up to a new initiative that will allow fans to earns points through political activism to win free gig tickets.
A whole raft of artists – including The Vaccines, Animal Collective, Crystal Castles, Depeche Mode, Fleet Foxes, Kaiser Chiefs, Kings Of Leon, One Direction, Soundgarden, Temper Trap, The Joy Formidable and The War on Drugs will also take part – donating two tickets to every show they play for the next three years.
The Global Citizen Tickets Initiative aims to incentivise social activism with concert tickets in the US. Actions – which range from signing petitions, writing to politicians to raising money for charity – earn points which can then be used to win free gig tickets. The initiative hopes to encourage thousands of music fans to take action against issues related to global poverty.
Pearl Jam’s manager Kelly Curtis, and Hugh Evans, chief executive of the Global Poverty Project, came up with the idea while planning last year’s Global Citizen Festival in New York City’s Central Park. The gig – which featured Neil Young, Foo Fighters and The Black Keys, raised $1.3 billion. “It just shows the natural link between music and social activism to create change,” Evans told Rolling Stone.
Curtis says that the project is a way to take something artists have in abundance – namely gig tickets – and use them to help charities such as UNICEF US Fund, Earth Day Network, Malaria No More and charity:water. “I’m hit up every day for something, whether it’s to play or donate a song or give money,” he says. “I just thought, ‘What would accomplish a lot that wouldn’t require time or anything – what if everyone gave a show?’ You’re talking about social activism in a really great way.”
For more information about the project, visit Global Citizen.