RAJAR figures also reveal average age of early morning slot is at a two-year low
Nick Grimshaw‘s Radio 1 Breakfast Show has lost 900,000 listeners in the first quarter of 2013, though the show has seen the average age of listeners drop to a two-year low.
Grimshaw, who hosts the early morning show between 7am and 10am on weekdays, took over the prestigious role from Chris Moyles in September 2012. The latest RAJAR figures published today (May 16) reveal that the Breakfast Show has averaged 5.8 million listeners per day, a fall from the 6.69 million who were tuning in during the three months leading up to December 2012. However, despite a fall in listeners, of those listeners there is an average age of 33. This is the lowest for its time slot on Radio 1 in over two years.
A spokesperson for the BBC confirmed that the figures are in keeping with Radio 1 controller Ben Cooper’s plan for the station. “When you put in a new schedule and target new listeners it takes time to build a new audience, both for Grimmy and the entire station,” the spokesperson told The Guardian. “Ben has got a two-year plan for the station, and this is the second quarter of it. It is the biggest set of changes to the station in a generation. “We were expecting this kind of situation. Even though the audience is slightly smaller, our focus is on the younger demographic.”
Nick Grimshaw was recently insulted by Robbie Williams over Radio 1’s refusal to playlist his single ‘Candy’ with the former Take That man calling him a “bastard” while performing in London.