Richard Branson has said his airline plans to offer "a truly unforgettable flying experience"
Virgin Atlantic have said that they will be staging mini concerts on their new domestic airline, Little Red.
Following sets from stand-up comedians on flights to Edinburgh this month, the airline will be hosting gigs which will, reports The Telegraph, be inspired by the “rich music scenes in Scotland and Manchester”. The acts will be announced via social media and it will not be known in advance which particular flights will be hosting performances. The airline’s founder Richard Branson said the new initiative aims to “shake up domestic flying in the UK”. The airborne gigs will start in September.
Branson added: “In true Virgin Atlantic spirit we’re doing something a little different and providing our passengers with a line-up of gigs to ensure we offer a truly unforgettable flying experience on Little Red.” Little Red flies daily from London Heathrow to Edinburgh, Aberdeen and Manchester.
Meanwhile, Virgin Records will celebrate its 40th anniversary this year with a series of special events, an exhibition, documentary film and the release of a compilation CD. The label, which was launched in 1973 by Branson, first put out Mike Oldfield’s ‘Tubular Bells’, which went on to sell 15 million copies. It then went on to sign the Sex Pistols and then PiL, Magazine, Devo and XTC throughout the post-punk era. Other artists on its roster throughout the last four decades include The Human League, Massive Attack, Spice Girls, Daft Punk, The Chemical Brothers and The Verve.
Branson said in a statement: “Virgin Records is where it all started for Virgin and 40 years later it’s great to see we are still being innovative. This exciting series of events is the perfect way to celebrate the 40th anniversary of Virgin Records and the artists, from Mike Oldfield to Emeli Sandé, who continue to disrupt the status quo.”