Line in 'UOENO' sees sports brand end their relationship with rapper
Rick Ross has been dropped by Reebok following controversy over a lyric in his latest track.
The rapper caused upset after rapping the line “Put Molly all up in her champagne, she ain’t even know it, I took her home and I enjoyed that, she ain’t even know it,” in his track ‘UOENO’. Various women’s rights organisations have called for the song to be banned from radio playlists and for Ross to apologise. The rapper did issue an apology of sorts last week but stated that he was sorry if people had interpreted the lyric to be about the use of date-rape drugs, not for the actual content itself.
This lacklustre apology is what has seen Reebok severe ties with Ross over. A statement issued by the sports brand last night (April 11) reads: “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr Ross.”
UltraViolet, a women’s rights group who protested outside the Reebok store in Manhattan said they are “thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross,” in a statement. “This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences.”
Rick Ross has yet to comment on Reebok’s decision.