'MusicDNA' creators aim to shake up the music industry
Proposals for a new digital music format that its creators claim could take over from the MP3 have been unveiled.
Called MusicDNA, the format will go into beta testing in the spring with an aim to launching properly in the summer. Among its primary aims is to allow music fans to download complete artist packages that include music, videos, pictures, the option to buy merchandise and access to official blog and Twitter posts written by musicians, reports BBC News.
Among the labels to sign up to MusicDNA are Beggars Group, which owns Rough Trade (The Strokes, Mystery Jets), 4AD (The Big Pink, TV On The Radio), Matador Records (Sonic Youth) and XL Recordings (Vampire Weekend, MIA).
Unveiled by representatives at the Midem Industry Conference in Cannes, MusicDNA aims to be an ever-growing format which will have new information added to it as time progresses.
Developer Dagfinn Bach, who created MusicDNA, said that the format was more versatile than normal MP3s.
“We can deliver a file that is extremely searchable and can carry up to 32GB of extra information in the file itself,” Bach explained. “And it will be dynamically updatable so that every time the user is connected, his file will be updated.”
The format is likely to receive competition from the iTunes LP format, which also groups together music, videos and related content.