Play.com and iTunes go head-to-head in DRM battle

Online retailer Play.com is going head-to-head with iTunes in the download music market.

The UK shop is set to offer Digital Rights Management (DRM)-free downloads on its online music store PlayDigital from today (February 14).

This means the new shop will be taking on Apple’s outlet, which also offers DRM-free downloads, though they cost more than the shop’s standard downloads.

PlayDigital has worked with EMI and independent labels and distributors, including (PIAS) Digital, to sell DRM-free music as standard.

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