Devo suing McDonald’s over Happy Meal toy

Band say fast food joint rips off their image

New wave icons Devo are embroiled in a legal battle with fast food chain McDonald’s over the design of the company’s latest Happy Meal toy.

The restaurant company has created a line of characters in association with TV show ‘American Idol’, including one they named ‘New Wave Nigel’.

Devo bassist Gerald Casale told the Australian Associated Press that the character is almost identical to the band’s image that he designed, and that the band did not give permission to the company to use the likeness: “This New Wave Nigel doll that they’ve created is just a complete Devo rip-off and the red hat is exactly the red hat that I designed, and it’s copyrighted and trademarked.

“We’re in the midst of suing them…they didn’t ask us anything. Plus, we don’t like McDonald’s, and we don’t like ‘American Idol’, so we’re doubly offended.”

Due to the lawsuit, Casale has been placed under a gag order and no further comment has been given.

Meanwhile, the band have put their name to a new special edition toothbrush featuring the tune ‘Brush It’, which they recorded exclusively for Tooth Tunes.

Brushing with the brush is the only way fans will be able to hear the track, which is a two-minute version of their song ‘Whip It’.

Devo will play the following shows:

Boston, MA Bank of American Pavilion (June 27)

Philadelphia, PA Festival Pier (28)

–By our New York staff.

Find out more about NME.