Global Radio's attempt to rebrand XFM rejected by Intellectual Property Office
Radio X may be forced to change its name after a trademark application filed by the station was refused.
The station launched in the place of XFM in September with a roster of DJs that includes Chris Moyles, Vernon Kaye and Kaiser Chiefs’ frontman Ricky Wilson.
BBC News reports that the Intellectual Property Office (IPO) has opposed the registration of the Radio X name by the station’s owner, Global Radio.
The reason for the opposition is that independent station Radio EXE owns the IP of “Radio EXE and similar sounding marks” in the categories Radio X are looking to register themselves. Subsequently Radio X will have to stop using the name or come to an agreement with Radio EXE in order to go forward.
NME contacted a Global spokesperson, but has not yet received a reply.
Radio X ran into controversy when it launched thanks to a press release which stated that the new station would be ‘male-focused’.
Regular artists on the Radio X playlist include Florence + The Machine, Mumford & Sons, Blur, Arctic Monkeys, Noel Gallagher’s High Flying Birds, The Maccabees, Radiohead, Nirvana, The Smiths, Royal Blood, Kasabian, Catfish & The Bottlemen and Kings Of Leon.