VO5 NME Awards official charity partner Youth Music doubles donations at 2018 ceremony

The organisation provides music-making projects for children and young people

Youth Music, the official charity partner of the VO5 NME Awards 2018, doubled its donations through contactless contributions at this year’s ceremony.

The organisation gives children and young people going through challenging circumstances the opportunity to take part in music-making projects.

The charity took contributions at last week’s ceremony (February 14), with fundraisers going table-to-table to collect donations from guests. Nearly £3,000 was raised, with Youth Music reporting that half of the night’s donations were made via card, with the average card contribution coming in at 50 percent more than the average cash donation of £10.

Robert Carter, Youth Music’s Director of Developement, said: “Like any charity, we want to raise as much awareness and as many donations as possible. We noticed fewer people were carrying cash at the events we were fundraising at, so we decided to do something about it.”

Youth Music fundraisers used iZettle, a financial technology that allows donors to pay via card, contactless, or mobile.

Next month, Youth Music will host Give A Gig Week, during which they are asking venues, promoters, and artists to help them reach their target of 100 fundraising gigs across the country. Craig David, Pixie Lott, and The Wombats are among the artists who have already signed up to take part in the initiative, which takes place between March 16-25.

The VO5 NME Awards 2018 took place last week at London’s O2 Academy Brixton. Liam Gallagher was crowned Godlike Genius at the event, while Shirley Manson collected the NME Icon Award, and Boy Better Know received the NME Innovation Award. Check out all the winners here.