'Rub It In' is launched with the help of Radio One DJs
Radio One DJs Zane Lowe and Edith Bowman have joined forces with the Teenage Cancer Trust to raise awareness on the importance of wearing suncream.
The ‘Rub It In’ campaign features videos with a host of celebrities backing the cause, including the likes of Mark Ronson and Alex Zane.
The real aim of the campaign is to promote the service whereby users sign up to receive ‘UV Alerts’ when the sun is out.
Speaking in his own video for the cause, Zane Lowe quipped: “You don’t wanna be caught short, especially when you have a shaved head like me.”
Delving out his own sunbathing advice, the Radio One DJ said: “After rubbing suncream into your mate, give ’em a slap on the back, it makes you feel like a man again!”
For more information on the ‘Rub It In’ campaign, go to Rubitinuk.com.