US radio station has been playing Nelly's 'Hot in Herre' for three days straight

The track will continue to play until 5pm today (March 17)

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Californian radio station 105.7 Latino Mix has been playing Nelly's 2002 hit 'Hot In Herre' since last Friday (14 March).

The radio station is undergoing a relaunch, and is playing the track until the station begins live broadcasting again this evening (March 17) in California. According to RadioInsight, this is a common radio practice called 'stunting'.

The station will be rebranded to Hot 105.7, hence the song choice. The song choice has created some discussion on Twitter, and Nelly himself even tweeted the station suggesting he may be making a cameo appearance at the relaunch.




Twitter users have reacted to the stations choice of song too:









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