US radio station has been playing Nelly's 'Hot in Herre' for three days straight
The track will continue to play until 5pm today (March 17)
The radio station is undergoing a relaunch, and is playing the track until the station begins live broadcasting again this evening (March 17) in California. According to RadioInsight, this is a common radio practice called 'stunting'.
The station will be rebranded to Hot 105.7, hence the song choice. The song choice has created some discussion on Twitter, and Nelly himself even tweeted the station suggesting he may be making a cameo appearance at the relaunch.
Listen Monday at 5p to Uforia's #nelly1057 it's gonna get Hot in The Bay area!! RT RT!!— Nelly_Mo (@Nelly_Mo) March 16, 2014
Twitter users have reacted to the stations choice of song too:
I CAN NO LONGER REMEMBER TIME BEFORE NELLY. THE LAWS OF NATURE DO NOT APPLY TO ME. I HAVE BECOME OMNIPOTENT #Nelly1057— Brian Gaar (@briangaar) March 17, 2014