Nine Inch Nails' Trent Reznor announces Beats By Dre partnership
Singer confirms he has gone into business with headphone firm
Reznor, who recently revealed his new band How To Destroy Angels, announced the new business deal with the headphone company on his Facebook page, stating that the deal allowed him to "experiment" as well as "focus his energy". The first fruits of the deal will be available in 2013, he wrote.
"Some of you may have read that I have begun working with Beats By Dre. For the past year I have indeed been involved with Dre, Jimmy Iovine, Luke Wood, and the rest of the team on a number of very interesting projects that will start to emerge next year," he wrote. "I have been wanting to experiment and focus my energy and creativity in some different directions, and Beats has afforded me that very opportunity. The process has been challenging and fascinating and as much as I'd like to tell you about the things we've dreamed up... I just can't. Not yet... (I can tell you it's probably not what you're expecting!)"
Earlier this week Reznor revealed in a conversation with David Byrne how Radiohead inspired him to sign a major label record deal earlier this year. Talking to the Talking Heads frontman about his decision, Reznor said: "We're playing in Prague, but I see flyers up for Radiohead, who are playing the same place we’re playing, six months from then. Then I walk into the record shop, and there isn’t a section that says Nine Inch Nails."
Reznor left his last record label, Universal, in 2007 saying that the company was overpricing his albums. How To Destroy Angels release their 'An Omen' EP on November 13.