Gwen Stefani is suing fashion label Forever 21.
The singer is in battle with the company for trademark infringement of her Harajuku Lovers fashion line. She claims that the clothing chain stole designs from her label.
In papers filed in Los Angeles Federal Court yesterday (July 17) representatives for Stefanis’s Harajuku Lvoers claim Forever 21 is marketing, promoting and selling products featuring a design “virtually indistinguishable” from Harajuku’s signature heart/box logo.
The lawsuit claims Forever 21 “changed a couple of words in the Heart Box trademark which are inconspicuous and likely to go unnoticed by a consumer”.
Specifically, the lawsuit claims Forever 21 used the design but changed the word ’Harajuku’ to ’Forever’ and the word ’Lovers’ to ’Love’.
As a result of the chain using a similar image, Harajuku has allegedly “suffered and continues to suffer damage to its business reputation,” reports MSNBC.
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