September 12, 2008 9:23

Jack White's James Bond theme appears in Coca Cola advert

White Stripe reunites with fizzy drink for 'Quantum Of Solace'

Photo: Next Previous

Photo Gallery: The Raconteurs

Coca Cola is using The Raconteurs and White Stripes man Jack White's James Bond theme for a new global advertising campaign.

White has collaborated with Alicia Keys on the 'Quantum Of Solace' song 'Another Way To Die', which is an homage to the Bond movie franchise's highly-stylised pre-credit sequences.

The new advert is currently being hosted at Guardian.co.uk.

The song is set be used in a global Coca Cola TV advert, with
Coke Zero rebranded as Zero Zero 7 to reflect Bond's 007 code name as part of the campaign.

It is the second time Jack White's music has appeared in a Coca Cola advert.

The singer wrote a song for a one-off Coke advert in 2006, which you can view a YouTube clip of below.

Read more

Visit NME Video for the latest music videos and artist interviews

You may need to upgrade your Flash Player

You can download the latest flash plugin here.

If you have installed flash but keep getting this message:

1. Try to bypass flash plugin detection here.

2. Ensure you have javascript enabled in your browser.

3. Try using Firefox

Listen to more Free Music at we7.com
Comments

Comments do not always reflect the views of NME, or IPC Media, for guidelines visit our Ts & Cs page

Featured Videos
Latest Tickets
NME Store & Framed Prints
Most Read News
Popular This Week
Twitter
Inside NME.COM
 
New Issue Out Now
Newsletter

Free weekly music news, videos and MP3s in your inbox

On NME.COM Today