October 17, 2008 23:40

Diddy appears in drunk driving campaign

Rap mogul shot commercial in Sinatra’s former home

P Diddy has appeared in a Public Service Announcement sponsored by a brand of vodka to encourage people in the US to drink sensibly.

Instead of the typical PSA though, Diddy, whose real name is Sean Combs, wanted the message to be conveyed in a movie-type scene which he says is funny without being preachy.

"Instead of doing a regular PSA saying, 'Hi, I'm Sean Combs and I'm here to talk to you for Ciroc,' I actually shot a scene from a movie, what happens when the music stops and two young ladies leave early because they're feeling a little tired," Combs said, according to OK!

“I stop them from driving at the door and have my driver take them home, and I ask them what time they're coming back tomorrow because we're having a pool party," he continued. "It's kind of funny and gets to the point without being overly preachy."

The ad was shot in one of Frank Sinatra's former California homes, something that greatly excited Combs, who said:

"Giving an ode to the Rat Pack, me being a huge Rat Pack fan, and Frank Sinatra being one of my imaginary friends at times, it was great and exciting and a blessing."

--By our New York staff.
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