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Sonic Youth: 'Radiohead made other musicians look bad'

Cult band also talk about their controversial record on Starbucks label

Sonic Youth's Kim Gordon has claimed that Radiohead showed up smaller, poorer bands with the release of 2007's 'In Rainbows', calling their release plan a "marketing ploy".

Radiohead let their fans pay as much or little as they wanted for the download release of the album, with many fans choosing to download it free.

Gordon has refuted the idea that the Oxford band put out the album off their own backs, criticising the plan.

"They did a marketing ploy by themselves and then got someone else to put it out," she told The Guardian.

She added: "It seemed really community-oriented, but it wasn't catered towards their musician brothers and sisters, who don't sell as many records as them. It makes everyone else look bad for not offering their music for whatever.

"It was a good marketing ploy and I wish I'd thought of it! But we're not in that position either. We might not have been able to put out a record for another couple of years if we'd done it ourselves. And it takes away from the actual making music."

In the same interview, co-frontman Lee Ranaldo spoke about Hits Are For Squares', the compilation record Sonic Youth put out on the Starbucks label last year.

"We thought we'd try it and see what happens," he said. "There's a certain side to this group that likes perversity, and that's a pretty perverse concept.

"At that time, Starbucks were selling records when no one else was. The majors were throwing up their hands. The irony is, for all the spewing it caused on the blogs, it is our most rare record. I have never seen a copy in a store, and I've never met anyone who's seen a copy in a store."

Sonic Youth's new album, 'The Eternal', is out on Monday (June 8).

 

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Comments (4)

Gerbalism 

Jun 5, 2009

That is probably the worst promotional shite I've ever heard. Why bring up an ancient story and say something that has been said a million times in the past just to plug the album. It's you who looks bad towards your 'brothers & sisters'. Moron

woofbear 

Jun 6, 2009

Sonic Youth's anagram = Shit You Onc(e)

marcusg58 

Jun 6, 2009

I think this is part of Kim's pet paradox about conservative things ultimately becoming the most radical ones and vice versa. Here it just comes off as real bitchy. The long-form music video is a marketing ploy and Michael Jackson made all his contemporaries look bad as a result. So what? He's doing his thing. Radiohead uses their position to say something about the state of the music industry and, if they literally use their music to do it, I think it's very foolish thing to judge it on how it affects other bands. (By the way, I never obtained In Rainbows and I am not a Radiohead fan. I am actually a huge fan and supporter of Sonic Youth, who even put together a very lo-fi video -- http://www.youtube.com/watch?v=o3zNnRLOul4 -- to promote their current album since I do realize that they're indie and they need to focus on the music-making.)

wonkeykong 

Jun 10, 2009

why should radiohead care about their 'musician brothers and sisters' (who include things like flo rida and lil wayne) over their own fans? musicians get paid a lot as it is, why should it be thom yorke's worry? and i'm sorry, in what world is offering your music for free to your fans worse than hooking up with abominable (and completely non-music) chain starbucks? they should be ashamed of themselves and in my eyes they've absolutely given up the right to criticize other bands doing something innovative and novel

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Pic: James Quinton

Pic: James Quinton

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