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The new documentary about Creation Records is set to be released on DVD in May.

'Upside Down' features new interviews with label founder Alan McGee, Noel Gallagher, Primal Scream and more, and will be released on May 9.

The film was directed by Danny O'Conner – watch a preview by clicking on the video above right.

The movie tells the story of how the label that was home to Oasis, Primal Scream, Super Furry Animals and more began, the bands it discovered and its financial dissolution in 1999.

Speaking to NME, director O’Connor described the film as "a celebration of Creation, not an appraisal or review, a celebration of swagger and an attitude".

'Upside Down' is also set to be shown at screenings around the world this spring and summer.

Video: Upside Down: The Creation Records Story - Trailer

Visit NME Video for the latest music videos and artist interviews

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