January 20, 2010 14:20

All of OK Go's video embeds including 'Here It Goes Again' pulled from YouTube

Band apologise for EMI removing embed function from their videos

All of OK Go's video embeds including 'Here It Goes Again' pulled from YouTube
Ok Go have apologised after their record label EMI stopped their videos on YouTube from being embedded on a fansite.

In a message posted on the band's official website, OKgo.net, the band's frontman Damian Kulash explained that the label had made the decision because under their deal with YouTube they do not gain royalty payments from plays of the band's videos that are embedded on other sites.

The band's video for their 2006 song 'Here It Goes Again', featuring a choreographed dance routine from the band members on treadmills, was an enormous viral hit thanks to in part to YouTube.

"We're sorry," he wrote. "We wish there was something we could do. Believe us, we want you to pass our videos around more than you do, but, crazy as it may seem, it's now far harder for bands to make videos accessible online than it was four years ago."

They added: "Here's the bottom line: EMI won't let us let you embed our YouTube videos. It's a decision that bums us out. We've argued with them a lot about it, but we also understand why they're doing it.

"They’re aware that their rules make it harder for people to watch and share our videos, but, while our duty is to our music and our fans, theirs is to their shareholders, and they believe they’re doing the right thing."

The band's videos are still embeddable from some video sites includingVimeo. Click below to watch the promo for their new single 'This Too Shall Pass'.

OK Go - This Too Shall Pass from OK Go on Vimeo.

href="http://vimeo.com/8718627">OK Go - This Too Shall Pass from OK Go on Vimeo.

Read More On This Artist

More News
First Aid Kit compare Jack white to Willy Wonka as they cover his song – listen
Radiohead's Philip Selway unveils sci-fi video for first track from new solo album
Jenny Lewis launches her own wine
The Gaslight Anthem perform for gym team in 'Rollin' And Tumblin'' video - watch
Arcade Fire cover Creedence Clearwater Revival live - watch
The Cribs reveal Ric Ocasek of The Cars will produce their new album
Damon Albarn and The Courteeners - tickets on sale 9am Friday (August 1)
The Libertines say they 'rehearsed for one hour' before Hyde Park gig in London
Lorde to curate 'The Hunger Games: Mockingjay – Part 1' soundtrack
Brian Eno compares Israel to 'the Klan' in strongly-worded letter about...
Noel Gallagher's daughter asks owners of Oasis-inspired dog kennel to stop breeding pedigrees
Lily Allen says Miley Cyrus' live show is 'up there with Oasis or the Stone Roses'
Alice Cooper and Kiss pay tribute to late Lou Reed guitarist Dick Wagner
Ariel Pink recalls time he was maced in the face by 'a feminist'
BBC 6 Music overtakes Radio 3 for first time as 1Xtra falls below a million listeners
Justin Bieber posts picture of Orlando Bloom crying after Ibiza fight reports
Neon Jungle 'no comment' over claims they covered Banks song without artist's...
Lostprophets members could have been 'groomed' by Ian Watkins, says child abuse expert
Alt-Fest organisers are 'dealing with extremely challenging issues' amid cancellation...
Jamie T unveils five new songs on UK comeback tour
Foxygen announce 24-track new album, promising 'a gaggle of guest stars'
Kylie Minogue, Lulu and Deacon Blue to perform at Commonwealth Games closing ceremony

More News


Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
Know Your NME

NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today