New OK Go video gets over one million hits in first 24 hours Ok Go Tickets

Watch the promo for 'White Knuckles' on NME.COM

New OK Go video gets over one million hits in first 24 hours
The new music video by Ok Go has been seen by over one million people in its first 24 hours, and you can see it below.

Released yesterday (September 20) on YouTube, the promo for their new single 'White Knuckles' has become yet another viral hit for the band, following the global success for the videos of 'A Million Ways', 'WTF?' and 'Here It Goes Again'.

"It took 124 takes," frontman Damian Kulash told NME about the video, which features the band and a collection of well trained dogs. "There were many more starts and stops but we actually have slates for 124 full takes. The video you see is one whole take and what you see is all take 72."

Currently seen over 1.3 million times, the singer explained that they are shocked by the number of people who have seen the promo already.

"It's mind-boggling," he admitted. "I don't think the brain is wired for comprehending those kind of numbers. Last night it was 100,000 hits and I woke up this morning with it being, like, over one million."

As for the future, Kulash was quick to reassure fans that they haven't run out of ideas for more videos, with the next one set to be released in November.

"We're releasing another probably on November 1," he revealed. "There are plenty more down the line we're working on too. We make our videos like we make our songs, so there are plenty of threads of stuff floating around, you're just not always sure if it's going to turn into something yet."

Set to embark on a North American tour in early October, the band will also be at the British Film Institute (BFI) in London this Friday (September 24), where a number of their videos will be screened and the group will take part in a special question and answer session. For more information, visit BFI.org.uk.





Read More On This Artist

Ok Go Tickets
Date/Time Venue Seetickets Viagogo


Buy Ok Go Tickets

from £16

Buy Ok Go Tickets


NOT AVAILABLE

Buy Ok Go Tickets

back to top

More News
John Lydon: 'Ukip's talk about immigration is subdued racism'
Brandon Flowers says second solo album is 'definitely going to be different'
Lucy Rose announces UK tour and promises to play new material
Sleaford Mods' Jason Williamson: 'Bono's such a massive cunt'
Future Islands' Samuel T Herring feared he 'was going to die' earlier this year
Madonna calls new album leak 'a form of terrorism'
New Official Chart Show host Clara Amfo is 'surprised at how nice everyone's been'
Wiley reschedules tour following unrelated shooting outside London venue
Wu-Tang's RZA: 'I used to do rap battles on the spot where Eric Garner was killed'
Pond unveil new video for track 'Sitting Up on Our Crane' - watch
The 1975 named as the hardest-working band this year with 195 shows in 29 countries
Muse update fans on new album as they record with orchestra in Milan – watch
Apple did not intentionally delete music from users' iPods, jury finds
Scott Stapp alleges that 'the heart of ISIS is in my own family' in uncovered 911 calls...
Florence & The Machine and Alt-J added to Flow Festival line-up
AC/DC sell out Wembley Stadium gig in 60 minutes
Laura Marling announces new album 'Short Movie' – hear first song now
D'Angelo team confirm release of new album was brought forward following Ferguson protests
St Vincent reveals 'Birth In Reverse' video and says she has recorded songs with Carrie...
Mark Ronson and Bruno Mars perform 'Uptown Funk' on finale of 'The Voice US'...
Kendrick Lamar premieres brand new song on 'The Colbert Report' – watch
The Decemberists share new song 'The Wrong Year' - listen

More News

Comments

Please login to add your comment.

Date/Time Venue Town/City Seetickets Viagogo
13 Feb 2015 Koko London

Buy Ok Go Tickets
from £16

Buy Ok Go Tickets

13 Feb 2015 Koko, Camden London

Tickets not currently available.

Buy Ok Go Tickets

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM