OK Go: 'Making money from YouTube is like finding change in the street' Ok Go Tickets

Band's manager says revenue from site does not equate to a business model

OK Go: 'Making money from YouTube is like finding change in the street'

Photo: PA

Ok Go have said that making money from YouTube is not a business model for bands.

Digital Music News reports that the Chicago troupe's manager, Jamie Kitman, told the SF MusicTech Summit that trying to make revenue from the video site was like "finding change in the street".

OK Go have received widespread plaudits for the use of music videos, including their 2010 promo for 'White Knuckles' which featured the band and a collection of well-trained dogs, and garnered over one million YouTube views in its first 24 hours of being posted online.

However, Kitman said that it wasn't a viable way for musicians to earn a living. "I can speak to an artist who gets a lot of traffic, which is OK Go," he said. "And I would say that 'trickle' is the operative word, in terms of revenue we receive from places like YouTube and VEVO."

He went on to add:

The YouTube revenue is so small based on how many streams we've done that I would say it's not a business model, it's like finding change on the street.

Kitman – who added that developing relationships with major advertisers wasn't an option for "developing bands" who didn't already have "175 million downloads" – also suggested that musicians weren't getting the financial benefit of streaming services. "Our old label [EMI] has a deal with VEVO, and perhaps they get paid and then don't pay us on," he said.

OK Go aren't the only musicians trying to find a way of monetizing their art. Yesterday (January 20), Field Music's Peter Brewis revealed that he only makes five thousand pounds a year from being in a band.

Read More On This Artist

Video: OK Go - 'The Muppet Show Theme'

Ok Go Tickets
Date/Time Venue Seetickets Viagogo

Buy Ok Go Tickets

from £16

Buy Ok Go Tickets


Buy Ok Go Tickets

back to top

More News
Mark Ronson's 'Uptown Funk' returns to Number One and breaks own streaming record
Three more Madonna demos including reported Lady Gaga diss track surface online
John Lydon: 'I'm absolutely oblivious to Band Aid 30'
Kiss to perform 1975 album 'Alive!' in full during Kiss Kruise 2015
K-Pop artists threaten legal action over music used in 'The Interview'
The Killers reveal Christmas single tradition came from turning down Bono's Gap advert offer
The Weeknd and Ariana Grande share acoustic performance of 'Love Me Harder' – watch
Mica Levi on scoring 'Under the Skin': 'I dreamt the world came out of Scarlett...
Taylor Swift becomes first artist to top Billboard Artist 100 for ten weeks
Skrillex and Diplo share remix of Beyonce’s '7/11' - listen
Girl Band debut new track ‘Sexy Wife’ - watch
Grimes shares festive track and video 'Christmas II (Grinch)' - watch
Frank Sinatra collaborator Buddy DeFranco dies, aged 91
Brian May: 'We need a change of government or we will all slit our wrists'
Beyonce’s father sells her old belongings for £1,200 at a garage sale
N.E.R.D. reveal first new song in four years, ‘Squeeze Me’ - listen
Thom Yorke shares new song 'You Wouldn't Like Me When I'm Angry' - listen
Metric share new song 'The Fatal Gift' - listen
Fall Out Boy share their 'Drunk History' with Panic! At The Disco's Brendon Urie -...
Nile Rodgers announces release of new track 'I'll Be There'
Beyoncé shares photos from her and Jay Z's holiday to Iceland
Father John Misty shares video of 'pop-up art' for 'I Love You, Honeybear'...

More News


Please login to add your comment.

Date/Time Venue Town/City Seetickets Viagogo
13 Feb 2015 Koko London

Buy Ok Go Tickets
from £16

Buy Ok Go Tickets

13 Feb 2015 Koko, Camden London

Tickets not currently available.

Buy Ok Go Tickets

Latest Tickets - Booking Now
Know Your NME

NME Store & Framed Prints
Inside NME.COM