December 17, 2013 13:06

Former Prime Minister John Major praises One Direction as good for British diplomacy

Politician says the international success of UK musicians lends Britain a "soft power"

Former Prime Minister John Major praises One Direction as good for British diplomacy

Photo: Comic Relief/PA

Former Prime Minister John Major has cited One Direction and Adele's international success as being important for British diplomacy.

Major explained how the worldwide fame of UK artists, as well as TV shows such as Downton Abbey lend Britain a "soft power" while speaking at a House of Lords Committee on the subject, BBC News reports.

"We've had over 20 British albums top the charts in countries around the world. It's not just the established stars like The Beatles and The Rolling Stones," he said.

"You have Adele, One Direction, Susan Boyle. Wherever you go, they're household names and they have an implication for perception and thus soft power. That is a background that few countries can match in terms of profile and that is important for our diplomacy."

Major continued: "Because people see and think about Britain, because of these elements of soft power, and because of our history, there is... a greater tendency to trust the British in diplomacy."

Earlier this week One Direction were revealed to be the most successful X Factor act by Amazon. The boyband are the best-selling act to appear on the TV talent contest in terms of sales on both the US and UK Amazon sites, finishing ahead of Olly Murs and JLS.


Read More On This Artist

One Direction Merchandise
More News
BBC Introducing Stage line-up announced for upcoming Reading and Leeds festivals
TV On The Radio announce new album 'Seeds'
Two more Led Zeppelin albums to be remastered and reissued
Lady Gaga and Tony Bennett release duet ahead of new collaboration album
Timbaland confirms work on new 'game changer' single with Missy Elliott
Beck walks with his past self and the Grim Reaper in video for 'Heart Is A Drum'
Mitch Winehouse to release new Amy Winehouse charity album
Metallica's Lars Ulrich tips AC/DC for next year's Glastonbury
Blink-182's Tom Delonge selling setlist from band's first ever gig
Damon Albarn: 'New Blur album may just be one of those records that never comes out'
BBC Radio 1 deny claims that La Roux was excluded from playlist for being 'too old'
Confusion surrounds Lil Wayne's involvement with Real Madrid footballer Cristiano Ronaldo
One Direction's Zayn Malik gets death threats after #FreePalestine tweet
Michelle Shocked releases silent album with tracks named after digital music executives
Further Ted Nugent casino performances cancelled over 'racist' comments
The Co-op staff complain as supermarket switches to only playing music by unsigned artists
Muse say 'heavy' new album will be released next summer
Lady Gaga appears as waitress in new 'Sin City' trailer – watch
Foo Fighters announce September live date at London's Olympic Park
Former Lostprophets member on Ian Watkins abuse: 'How could you know? How would you know?'
Pussy Riot to sue Russian government over imprisonment
Billy Bragg campaign successfully sees prisoners allowed steel-string guitars

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today