Paul McCartney teams up with robot for 'Appreciate' video - watch

'Newman' was designed by the company who made the props for Warhorse

Paul McCartney has teamed up with a robot in the video for his new song, 'Appreciate'.

Click above to watch the Andre Chocron-directed promo, which sees the former Beatles man alongside a robot called Newman, who is on patrol in a museum full of humans.

Speaking about the video, McCartney commented: "I woke up one morning with an image in my head of me standing with a large robot. I thought it might be something that could be used for the cover of my album 'New' but instead the idea turned out to be for my music video for 'Appreciate'. Together with the people who had done the puppetry for the worldwide hit War Horse we developed the robot who became Newman." Newman was designed by Mervyn Millar and Ed Dimbleby for Significant Object Ltd. puppetry company.

Last month local authorities in Ecuador and the Ecuadorian Beatles fanclub teamed up to create a giant monument to Paul McCartney to mark his first ever concert in the South American country. To mark his performance at the Estadio De Liga in Quito, the logo from McCartney's 2013 album 'New' was recreated on the Pichincha Mountain, where it could be seen from much of the city. Taking place at 2,800 metres above sea level, the Quito show was the highest concert McCartney has ever performed.


Read More On This Artist

More News
Faith No More announce release of new single 'Superhero'
L7 announce reunion and European gigs
Drenge announce new album 'Undertow'
The Charlatans to play Brits Week gig at London's Brooklyn Bowl
East India Youth announces new album 'Culture of Volume'
BBC dismisses Brian Harvey 'peado protecting' comments as 'absurd and offensive'
Disclosure and Rudimental to stage their own festival in Brighton
'Avi Buffalo is over', frontman confirms
Taylor Swift disqualified from Triple J's Hottest 100 list after online campaign
David Bowie to release French-language version of 'Heroes' on red and blue vinyl
Alan McGee lends support to 12 Bar Club occupation
Bill Clinton turns down offer to play saxophone on US band Firework's album
Ian Brown tells court weatherman and teacher Fred Talbot made class watch gay porn film
Wu-Tang Clan members team up for documentary about Raekwon's solo album
Royal Blood, Jamie T, Sleater-Kinney confirmed for 6 Music Festival
Fans react to news of Tom DeLonge's departure from Blink-182
Possible early Aphex Twin demos posted onto Soundcloud by mystery user
Carl Barât on new Libertines album: 'I'm proud of what we've written so far'
O2 Priority Tickets for The Vaccines, Elbow, Nicki Minaj and more available tomorrow
Alabama Shakes, Django Django and Slaves announced for The Great Escape 2015
Chris Robinson on The Black Crowes' split: 'It's more complicated than Rich's...
Blink-182 confirm split from 'disrespectful and ungrateful' Tom DeLonge

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM