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Radiohead new album: what YOU are paying for the record

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Fans tell NME.COM how much 'In Rainbows' is worth to them

Radiohead fans have told NME.COM how much they will pay for new album 'In Rainbows' after the band left it up to them to decide.

As previously reported, the band are releasing their seventh album as a download first on October 10 and fans can name their price.

Since then you've been telling us how much you're going to give Radiohead for their new record, and from those responses the average the band look like making on each album is £5.

However, a lot of you have been telling us you'll be shelling out £40 for the "discbox" deluxe version of the record, which will be shipped in December.

The response to the band letting fans name their price has been extremely positive, with many people praising Radiohead for taking a new approach to album pricing.

Here are some of the comments you’ve sent us so far:

Chris Rogers:
"I paid £10 for it. They deserve it. I’m just glad they’re back making music. It’s hard to put a price on it."

Andrew, Calgary, Canada:
"I’ve pre-ordered the album for £7.50. That’s the standard price of a CD here in Canada. It is because Radiohead made the album available for free that I have decided to pay. They have rejected the branding and commercialism standard in the music industry. Absolutely amazing, this band is."

Rafael Castillo, 26, Venezuela:
"I paid £0.00. I actually wanted to spend at least eight US dollars, but in my country there is an exchange control and we have a limited amount of dollars. I don’t feel good getting this for free, and I’m upset I can’t get the discbox for the same reason."

Lee, Bexhill-On-Sea:
"Anyone who thinkgs £2.50 is a fair price is taking the mickey. You have to pay for the water that comes into your home, you have to pay to watch TV, so why do people think they should be given music free?"

Mike Wakelam, 27:
"For a normal CD the dealer price is around £9. The record company gets 25 percent, leaving £6.75. I’ve heard artists get 18 percent of that, which is £1.215. So I’ll pay £1.22."

Aaron Wood, Edinurgh:
"I’m putting forth £10. This move is both insane and genius! It could make Factory Records losing money on every copy of ‘Blue Monday’ look like a brilliant business plan."

Glyn, Birmingham:
"I’ve paid £1. There are loads of music fans like me who don’t actually pay for music anymore so perhaps Radiohead will end up making just as much money as they would have if they released it properly."

Jason, Sydney, Australia:
"What price do you put on happiness? For me, £7.99. Now let's see how many cheapskates try and download it free."

How much will you pay for the new Radiohead album? Do you think the move will change the way music is sold forever? E-mail your thoughts to news@nme.com with Radiohead as the subject and we'll keep on eye on what the band will be making.

You can now
get a sneak preview of what the new Radiohead album sounds like
on the NME Office Blog.

Plus, as you can name your own price tell us how much you will play for the new Radiohead album.

Finally find out on NME.COM whether 'In Rainbows' will be chart eligible and what the music industry’s reaction is to Radiohead’s unique release.

Radiohead tickets:

Comments (6)

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Bigbastard 

Oct 3, 2007

i dont care for this album i paid nothing becos i cud fucking shite band

ratsleyrats 

Oct 3, 2007

Oh sure, Radiohead can go and tell fans to name their own price and everyone praises them for it. How innovative, they all say; how selfless, forget about saving the whales.

robhoward79 

Oct 3, 2007

It's been really interesting to read all your comments on this issue. Everyone seems to have a different way of looking at it. I bought the £40 vinyl boxset (given the opportunity to get more I was always going to pay pretty much whatever Radiohead asked) but if I'd just been buying the downloads I'd still have paid £15.99. That's what I bought Radiohead's early albums for (remember when CDs were that expensive) and I've loved them so much I figure it's a fair price to pay for immediate and infinite access to a great piece of work. I'm sure I'll end up buying the CD when it comes out too.

Stompeii 

Oct 12, 2007

Having read all the comments so far I'm amazed at some people's attitude to Radiohead's work.
If you like an artist and you value their work then pay for it! Without payment a band can't keep putting out music. It's Simple. Innovative bands will fade away and the same people who ripped them off will moan about there being no music to listen to!!!
Stop the Rot.

lastings 

Oct 12, 2007

I paid 4 euros for it. I certainly would have paid more because they deserve it but because all of their concerts in the u.s. sell out so damn fast I've never even been able to buy a ticket for face value. I've paid at least $150 for each show I've seen of theirs (worth every penny, by the way) but I feel as though this is their way of giving back. 1/2 price CD!!!

lastings 

Oct 12, 2007

um.... how great is House of cards by the way. worth whatever you paid for it.

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