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Radiohead new album: a tactic to sell CDs?

Band's management confident fans will buy album after download

October 12, 2007 | 1 Comments
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Radiohead’s management have suggested that the unique marketing of their new album ’In Rainbows’ was a ploy manufactured to sell more CDs.

Bryce Edge, part of Radiohead’s management team, said that there was an ulterior motive to the pricing.

He told Music Week: “If we didn’t believe that when people hear the music they will want to buy the CD then we wouldn’t do what we are doing.”

Now read NME.COM's first review of 'In Rainbows'.

Also, as there is currently no artwork to go with 'In Rainbows', NME.COM has created some to fill in the gap. Head to the NME Office blog now and get some free MP3 player/CD-R-friendly artwork.

Also check out NME.COM’s brief history of Thom Yorke, Jonny Greenwood, Phil Selway, Colin Greenwood and Ed O’Brien from their days as On A Friday to Radiohead’s release of 'In Rainbows'.

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Comments (1)

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Rayhaneh

Oct 12, 2007

I love the use of the term "ploy" - as if it had all be a cunning plan of some sorts that we could never have seen coming: OF COURSE they'll hope people will buy the CD. But they can hardly force them to do so, so in the end, what they've done is basically give us a choice between paying or getting it for free, and all that legally, while disseminating their music, reaching audiences who would probably not pay them attention otherwise (after all, it's not as if In Rainbows contained any potential single....).

All in all, it benefits both the band and the public - and I can certainly live with that