Radiohead reveal how successful 'In Rainbows' download really was

Facts for pay-what-you-want release finally made public

Photo: Next Previous

Photo Gallery: Radiohead

The statistics behind the pay-what-you-like release of Radiohead's 'In Rainbows' album, released on October 10 last year online, have been revealed today (October 15).

According to reports most fans chose to pay nothing to download the album. However, it still generated more money before it was physically released (on December 31) than the total money generated by sales of the band's previous album, 2003's 'Hail To The Thief'.

According to Music Ally, Jane Dyball, head of business affairs at Warner Chappell (the publishing company that oversaw the release of 'In Rainbows'), refused to reveal the average price people were downloading the album for.

However, Dyball, set to speak about the release at the Iceland Airwaves conference later, explained that Warner Chappell and Radiohead's management were monitoring the average price daily, and was prepared to cancel the download facility if the average price became too low.

The download facility was taken down after three months, and the album went to Number One in the UK and USA after being physically released.

Statistics revealed that most fans downloaded the album through file-sharing service BitTorrent, but that this had been anticipated before the release.

The band sold 100,000 copies of the 'In Rainbows' box set, which contained extra songs not available on the standard download or CD release.

Warner Chappell concluded that the new release style was a financial success, but did not reveal whether Radiohead plan to release an album in a similar way in the future.

To receive the latest news updates every week – plus free MP3s, videos and more – sign up to the NME Newsletter.

Read More On This Artist

More News
Mark Ronson's 'Uptown Funk' returns to Number One and breaks own streaming record
Three more Madonna demos including reported Lady Gaga diss track surface online
John Lydon: 'I'm absolutely oblivious to Band Aid 30'
Kiss to perform 1975 album 'Alive!' in full during Kiss Kruise 2015
K-Pop artists threaten legal action over music used in 'The Interview'
The Killers reveal Christmas single tradition came from turning down Bono's Gap advert offer
The Weeknd and Ariana Grande share acoustic performance of 'Love Me Harder' – watch
Mica Levi on scoring 'Under the Skin': 'I dreamt the world came out of Scarlett...
Taylor Swift becomes first artist to top Billboard Artist 100 for ten weeks
Skrillex and Diplo share remix of Beyonce’s '7/11' - listen
Girl Band debut new track ‘Sexy Wife’ - watch
Grimes shares festive track and video 'Christmas II (Grinch)' - watch
Frank Sinatra collaborator Buddy DeFranco dies, aged 91
Brian May: 'We need a change of government or we will all slit our wrists'
Beyonce’s father sells her old belongings for £1,200 at a garage sale
N.E.R.D. reveal first new song in four years, ‘Squeeze Me’ - listen
Thom Yorke shares new song 'You Wouldn't Like Me When I'm Angry' - listen
Metric share new song 'The Fatal Gift' - listen
Fall Out Boy share their 'Drunk History' with Panic! At The Disco's Brendon Urie -...
Nile Rodgers announces release of new track 'I'll Be There'
Beyoncé shares photos from her and Jay Z's holiday to Iceland
Father John Misty shares video of 'pop-up art' for 'I Love You, Honeybear'...

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM