September 14, 2013 12:54
Disclosure to play 'Ray-Ban Envision Blow Up' party in London
Dance duo will perform a DJ Set in inflatable art installation on September 19
The show is the culmination of Ray-Ban's Envision series, which challenged music lovers to imagine their dream live music event. From the many entries received, the one proposed by Joel Duxbury, 20, Blackburn, was selected as the coolest and most extraordinary.
Joel's winning bid was to bring an extra element of fun to a music event: to create an "adult bouncy castle" assault course that leads you to the party. Using Joel's idea, Ray-Ban and art director Kate Moross have designed a huge playground filled with inflatable sculptures, where Disclosure and Krystal Klear will be playing DJ sets.
Taking place between 7.30pm and midnight on September 19, the event is free, but only to those who register for tickets at EnvisionBlowUp.ray-ban.com.
Joel says the idea behind his vision came from the age-old problem of not getting a clear view at a gig. "I just wanted that extra spring to get the best view of the stage," he says – and as a dedicated moshpit dweller, he's used to bouncing around while watching bands.
Joel's big night will bring to a climax the run of special Ray-Ban Envision events which took place in May and June. The five events included Spector at Manchester's Deaf Institute on May 14, Theme Park at a Bristol boxing club on May 25, Splashh at Leeds' Nation Of Shopkeepers on June 6 and rockabilly revivalist Willy Moon performing on a canal boat in Birmingham on June 13. The events were a celebration of Ray-Ban's famous lenses, each representing a different aspect of the lenses – built to last (the Victorian Deaf Insitute), built to move (the canal boat), anti-glare (ultra-cool Nation Of Shopkeepers) and impact resistant (the boxing ring).
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