November 9, 2012 8:51

Rihanna reveals 'Diamonds' music video - watch

'Unapologetic' single has earth, air, water and fire theme

Rihanna reveals 'Diamonds' music video - watch

Photo: PA

Rihanna has unveiled the video to her number one selling single 'Diamonds'.

The video for the single, which went straight to Number One in the Official Singles Chart upon its release in October, is the first video released from Rihanna's new album 'Unapologetic'. 'Unapologetic' will be released later this month and features guest appearances from Eminem, Future and Chris Brown.

In the 'Diamonds' video, which you can see by scrolling down the page now, Rihanna is seen in four different environments, each representing one of the four elements; earth, air, water and fire.

Meanwhile, Rihanna recently confirmed details of seven gigs that she will play in seven days as part of her new album promotion. Dubbed the 777 tour, the singer will play seven gigs over seven days in seven different countries. She will kick off the string of dates in London on November 14, before stopping off in Paris, Toronto, Berlin, Paris, Stockholm and New York.

She will travel on a special plane for the shows, which mark the release of her new album 'Apologetic', which set for release on November 19. The plane will include members of her fan club and 150 journalists.

'Unapologetic' is Rihanna's seventh album and features her Number One single 'Diamonds'. Last week the singer announced that a £155 deluxe box-set of the LP will be available to buy - which will feature a host of extras including a vinyl remix album, fan poster and T-shirt and a personal note written to fans.

It was recently confirmed that Rihanna will switch on the Christmas lights at Westfield shopping centre in London this December. She will earn a reported £5m for the appearance.

Read More On This Artist

More News
Lana Del Rey left alone at the altar in wedding themed 'Ultraviolence' video
RSPCA 'grateful' for donation from punk band who sacked vet drummer over bestiality
Midweek chart update: Eric Clapton competing with Ed Sheeran for Number One spot
Gerard Way announces solo album details
Original Nirvana drummer Chad Channing says he would be up for a band reunion
Royal Blood: 'Jimmy Page told us to 'go and smash LA'
Jake Bugg has already shown ideas for third album with producer Rick Rubin
Robert Plant says he is 'disappointed and baffled' by Jimmy Page in ongoing Led...
Lily Allen is no longer working on 'Bridget Jones' musical
Damon Albarn reveals new musical will be based on a 'very beloved kids' book'
Damon Albarn to play London's Royal Albert Hall in November
R Kelly dropped as headliner at US festival following complaints over previous conduct
The Co-op to return to playing chart music following staff complaints
Jack White throws first pitch at Detroit Tigers game – watch
Damon Albarn's contribution to 'Lucy' soundtrack revealed – hear 'Sister...
Primus preparing to release 'Willy Wonka' tribute album
BBC Introducing Stage line-up announced for upcoming Reading and Leeds festivals
TV On The Radio announce new album 'Seeds'
Two more Led Zeppelin albums to be remastered and reissued
Lady Gaga and Tony Bennett release duet ahead of new collaboration album
Timbaland confirms work on new 'game changer' single with Missy Elliott
Beck walks with his past self and the Grim Reaper in video for 'Heart Is A Drum'

More News


Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
Know Your NME

NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today