November 9, 2012 8:51
Rihanna reveals 'Diamonds' music video - watch
'Unapologetic' single has earth, air, water and fire theme
The video for the single, which went straight to Number One in the Official Singles Chart upon its release in October, is the first video released from Rihanna's new album 'Unapologetic'. 'Unapologetic' will be released later this month and features guest appearances from Eminem, Future and Chris Brown.
In the 'Diamonds' video, which you can see by scrolling down the page now, Rihanna is seen in four different environments, each representing one of the four elements; earth, air, water and fire.
Meanwhile, Rihanna recently confirmed details of seven gigs that she will play in seven days as part of her new album promotion. Dubbed the 777 tour, the singer will play seven gigs over seven days in seven different countries. She will kick off the string of dates in London on November 14, before stopping off in Paris, Toronto, Berlin, Paris, Stockholm and New York.
She will travel on a special plane for the shows, which mark the release of her new album 'Apologetic', which set for release on November 19. The plane will include members of her fan club and 150 journalists.
'Unapologetic' is Rihanna's seventh album and features her Number One single 'Diamonds'. Last week the singer announced that a £155 deluxe box-set of the LP will be available to buy - which will feature a host of extras including a vinyl remix album, fan poster and T-shirt and a personal note written to fans.
It was recently confirmed that Rihanna will switch on the Christmas lights at Westfield shopping centre in London this December. She will earn a reported £5m for the appearance.
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