September 17, 2008 11:33
Sex Pistols' John Lydon to become face of British butter
PiL man set to appear in Country Life advert
Sex Pistols' John Lydon is set to star in an advert for British butter brand Country Life.
According to Mad.co.uk, Lydon was chosen by the brand because he is a "British icon".
The campaign is set to start soon, although exact dates of broadcast are yet to be announced.
In a statement, Country Life said: "We don't think enough people know Country Life is the only major British butter brand and John gets the message through loud and clear.
"He is seen as a great British icon. His independent views are part of his consumer appeal and his tongue-in-cheek sense of humour shines through in our TV advertising."
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