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Sex Pistols' John Lydon to become face of British butter

PiL man set to appear in Country Life advert

Sex Pistols Pic: Richard E Aaron
Sex Pistols' John Lydon is set to star in an advert for British butter brand Country Life.

According to Mad.co.uk, Lydon was chosen by the brand because he is a "British icon".

The campaign is set to start soon, although exact dates of broadcast are yet to be announced.

In a statement, Country Life said: "We don't think enough people know Country Life is the only major British butter brand and John gets the message through loud and clear.

"He is seen as a great British icon. His independent views are part of his consumer appeal and his tongue-in-cheek sense of humour shines through in our TV advertising."

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