Snoop Dogg to unveil new clothing line this week

Snoop Dogg is set to unveil a line of clothing this week in Las Vegas, and will promote the brand through every entertainment project with which he’s involved.

The line which is called Rich & Infamous, will showcase at the Magic Fashion trade show in Sin City, and will be promoted through Snoop’s E! reality TV show ‘Father Hood’ as well as in his music videos, on his world tour and on his CD packaging.

The brand, which is aimed at men aged 18-35 will be streetwear-based and will include accessories and grooming products, says Variety.

"The Rich & Infamous brand is sculpted from Snoop Dogg's trend-savvy classic vision," Robert Thorne, CEO of the Robert Thorne Co. brand management firm told Variety.

“For Snoop Dogg, the name represents "a fraternity of sorts -- from presidents to gangsters -- who've been able to endure the burden of gaining wealth at any cost. Garnering equal parts admiration and disdain, these men savor the fruits and relish the spotlight," Thorne said.

--By our New York staff.
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