April 11, 2012 12:36

Spotify launches new 'Play Button' in partnership with NME

Users of the streaming service can now embed tracks, album and playlists on their own websites

Spotify launches new 'Play Button' in partnership with NME
Spotify has launched a new 'Play' button today (April 11) which allows users to embed any track from the streaming service's vast catalogue on other web pages.

The service, which takes the form of a Soundcloud-style web widget, means that any user can post a track of their choice online and stream it from Spotify. As well as embedding individual tracks, users will also be able to offer up albums and playlists of their choice. See it in action now on our 50 greatest producers feature, and album reviews.

The new device has been launched in partnership with a number of media outlets, including NME. Speaking about the launch, NME.COM editor Luke Lewis said: "We've been creating Spotify playlists to enhance our blog posts for some time now, but we've never been able to embed them within the page itself. So this is a really cool new feature. It means that, from now on, when users read our album/track reviews, list features, or new band recommendations, they'll be able to stream the tracks instantly via Spotify, within NME.COM – without firing up the application, or opening a new window."

Also speaking about the new device, Gustav Söderström, Chief Product Officer at Spotify said: "We’re hugely excited to be launching the Spotify Play Button today, in partnership with the brightest and best sites on the web, such as NME. From today, the Spotify Play Button gives sites the ability to share access to any song, album or playlist through Spotify,creating a personalised soundtrack to their website or blog. Spotify is lighting up the internet with music."

Spotify was recently valued at over $3.5 billion by industry figures and, according to Napster founder Sean Parker, one of its key investors, the service will overtake iTunes in two years.



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