December 6, 2012 20:40
Follow NME on Spotify as part of the streaming service's new features
Metallica's Lars Ulrich and Napster's Sean Parker bury the hatchet at New York launch event
You will soon be able to follow NME and listen to our playlists as well as music selections from the likes of Slash, Lou Reed, Lana Del Rey, The xx, Barack Obama and Spotify CEO and founder, Daniel Ek.
Of the new upgrade features, Ek has said: "Users tell us they don't know what to listen to, and artists tell us they want to connect more closely with fans. So we're creating a new and personalised way of finding great music."
At the launch event in New York, Metallica drummer Lars Ulrich and Napster founder and Spotify investor Sean Parker buried their long-standing hatchet on stage. The pair fell out in the late 1990s when Parker tried to share Metallica's music for free online.
Metallica have now been added to Spotify's music library. "When I was trying out Spotify for the first time, I was stunned at the ease of it," said Ulrich. "This was so easy and set up for the fans."
As well as the new 'follow' tab, there is also a brand new 'discover' feature, which delivers users new and relevant content and information on users' favourite artists. NME will be hosting its own 'discover' tab alongside a number of other media partners.
Spotify's new features will be implemented as part of a desktop app update in the coming weeks, and there will be a cross-platform upgrade in 2013.
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