Legendary Beatles concert promoter Sid Bernstein dies, aged 95

Bernstein also brought The Rolling Stones and The Kinks to America in the '60s

Photo: Next Previous

Photo Gallery: The Beatles

Sid Bernstein, the legendary concert promoter who helped bring The Beatles and The Rolling Stones to America, has died at the age of 95.

Bernstein booked The Beatles for their historic gig at New York's Shea Stadium in 1965, which was the first ever rock concert to be held in a sports stadium. The previous year, he had promoted their shows in New York's famous Carnegie Hall venue on the band's first US tour.

He also booked The Rolling Stones' first five stateside gigs and flew other bands including The Kinks, The Animals and Herman's Hermits across the Atlantic. Bernstein, who later branded himself "the father of the British invasion", passed away peacefully in his sleep this morning (August 21), his daughter Casey Deutsch confirmed.

Other artists who had concerts promoted by Bernstein over the years included Jimi Hendrix, James Brown, Frank Sinatra, Ray Charles, Judy Garland and Abba, whose first US appearances were organised by Bernstein.

In an extensive biography on his official site, Bernstein said: "My secret to success is that I've always loved good music and people. The players in the promotion business today are, by and large, not in it for the art any more. It's all about how many bucks can you make on a concert. That's permissible. I mean we are in a capitalistic society. But I feel a lot of the art thing is lost. It shouldn't just be about money. It should be about loving what you do."

Last year, at the age of 93, Bernstein launched a singing career with his debut album 'Sid Bernstein Presents', a covers collection that he made available on iTunes. He is survived by Geraldine, his wife of over 50 years, as well as by six children and six grandchildren.

Read More On This Artist

More News
Mark Ronson's 'Uptown Funk' returns to Number One and breaks own streaming record
Three more Madonna demos including reported Lady Gaga diss track surface online
John Lydon: 'I'm absolutely oblivious to Band Aid 30'
Kiss to perform 1975 album 'Alive!' in full during Kiss Kruise 2015
K-Pop artists threaten legal action over music used in 'The Interview'
The Killers reveal Christmas single tradition came from turning down Bono's Gap advert offer
The Weeknd and Ariana Grande share acoustic performance of 'Love Me Harder' – watch
Mica Levi on scoring 'Under the Skin': 'I dreamt the world came out of Scarlett...
Taylor Swift becomes first artist to top Billboard Artist 100 for ten weeks
Skrillex and Diplo share remix of Beyonce’s '7/11' - listen
Girl Band debut new track ‘Sexy Wife’ - watch
Grimes shares festive track and video 'Christmas II (Grinch)' - watch
Frank Sinatra collaborator Buddy DeFranco dies, aged 91
Brian May: 'We need a change of government or we will all slit our wrists'
Beyonce’s father sells her old belongings for £1,200 at a garage sale
N.E.R.D. reveal first new song in four years, ‘Squeeze Me’ - listen
Thom Yorke shares new song 'You Wouldn't Like Me When I'm Angry' - listen
Metric share new song 'The Fatal Gift' - listen
Fall Out Boy share their 'Drunk History' with Panic! At The Disco's Brendon Urie -...
Nile Rodgers announces release of new track 'I'll Be There'
Beyoncé shares photos from her and Jay Z's holiday to Iceland
Father John Misty shares video of 'pop-up art' for 'I Love You, Honeybear'...

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM