Jack White invents the Triple Decker Record to release new Dead Weather single - video
The 12-inch version of 'Blue Blood Blues' will contain a 7-inch record embedded inside the vinyl
Designed and trademarked by White, the Triple Decker Record sees the 12-inch version of the single embedded with a previously unreleased 7-inch vinyl, which can only be listened to once removed from inside the 12-inch record.
"It's one of the many mind games we like to play with you here at Third Man Records," White says in a video about the release, which can be seen below.
Also issued as a 7-inch single with a double cover and on a tri-colour vinyl, the limited edition Triple Decker Record is limited to 300 copies.
Available on Friday (September 17), 100 copies will be sold directly in the Third Man Records store in Nashville, with the other 200 being distributed through selected record shops and randomly via mail order.
For more information, visit ThirdManRecords.com.