Toothpaste ad turns Moldy Peaches into South American stars by accident

Duo's 'Juno' success followed by 'unauthorised' commercial

Toothpaste ad turns Moldy Peaches into South American stars by accident
The Moldy Peaches have discovered one of their songs has become a hit in South America – and the duo knew nothing about it.

The now defunct anti-folk pair, who are currently riding high in the US album charts thanks to the inclusion of their track ‘Anyone Else But You’ on the soundtrack for teen comedy movie ’Juno’, discovered their song ’Jorge Regula’ was being used in a toothpaste advert across the continent.

“At least with ’Juno’ they asked our permission to use the song,” Adam Green - who was one half of the New York duo – told NME.COM. “Recently we’ve had music in adverts and people haven’t even asked. We had to hunt down lawyers in South America to sue toothpaste companies that have used songs of mine.”

Green – who led the band with Kimya Dawson – explained that the pair only discovered the advert by accident.

“The only reason we found out about the commercial was we started winning awards for best commercial of the year in Argentina,” he said. “Friends of mine would come back and say ‘Hey, I was just on holiday in Chile and you song is on the TV and radio all the time!’.”

For the full story of the advert, The Moldy Peaches’ brush with Hollywood and details of Adam Green’s new solo album, get this week’s issue of NME, on UK newsstands now.

In the meantime, you can watch the advert featuring ’Jorge Regula’ on NME Office Blog now.


The Shockwaves NME Awards 2008 are coming soon – and it’s time to have your say. Vote now by heading to NME.COM/awardsvote and you could win VIP tickets to the ceremony, which takes place in London on February 28.

Read More On This Artist

More News
Jake Bugg: 'Manufactured pop bands don't have any soul'
Lauryn Hill's London comeback show subject to harsh Twitter criticism
Tatu's Lena Katina responds to bandmate's homophobia: 'People should be free to...
Producer Tony Visconti says he was misquoted over 'new David Bowie album' comment
La Roux: 'I've never made any money from record sales'
Kendrick Lamar downplays guest appearances on new album
Jamie T: 'Damon Albarn told me to write from the heart'
Stevie Nicks unveils title track from '24 Karat Gold: Songs From The Vault' - listen
Kanye West shares photos from his community service fashion class
Will Ferrell and Red Hot Chili Peppers' Chad Smith cover The Rolling Stones - watch
Foo Fighters announce January 2015 live dates
Johnny Flynn stars in new trailer for Channel 4 sitcom 'Scrotal Recall' - watch
Bishop Nehru and Doom preview NehruvianDOOM album with new track 'Caskets' – listen
Matt Bellamy hints at World War 3 theme and guitar solos for new Muse album
SBTRKT previews new album 'Wonder Where We Land' at iTunes Festival in London
Iceage reveal new song 'How Many' - listen
Trent Reznor previews 'Gone Girl' soundtrack ahead of cinema release
Members of Arcade Fire, The Strokes and Bon Iver form Pop All Star Band supergroup
Lil Wayne and Drake hit the road in 'Grindin' video - watch
SBTRKT streams new song 'The Light' featuring Denai Moore - listen
George Ezra covers Cyndi Lauper's 'Girls Just Wanna Have Fun' - watch
Foo Fighters pay tribute to late Gwar frontman Oderus Urungus at crowdfunded gig

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today