June 14, 2007 1:18

In the City kicks off in New York

The Rapture discuss their UK success

In the City kicks off in New York
In the City of New York kicked off today with a series of seminars at the W Hotel Union Square, including one featuring Mattie Safer and Gabriel Andruzzi of The Rapture.

At the seminar entitled ‘How To Break Your Band In The UK’, Safer discussed the relationship between the music scenes of New York and the UK.

“I think it’s more to do with not just the music, but the lifestyle and fashion. The music that gets big over there (the UK) is usually part of some big package, there’s a scene that’s associated with it, there’s a look that’s associated with it and New York is also a big fashion town, so there’s always trends happening.”

And Safer was quick to point out an example of an American band who enjoy massive success in the US, yet are relatively unknown across the pond.

“That’s why Dave Matthews Band doesn’t do well in the UK” he continued “Regardless of what you think about them – it’s horrible style. For me, I think that’s a lot of it, even just beyond musical taste.”

The conference is the first In the City to be held in New York. A two-day event, each night features performances by British bands. Happy Mondays were forced to cancel their show tonight due to visa issues, but openers Pigeon Detectives and The Rakes will go ahead with the show which has been relocated to the Knitting Factory.

Tomorrow night’s headliner is Biffy Clyro, with support from Enter Shikari and Blood Red Shoes.

--By our New York staff.
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