Rolling Stones' 'Tongue' logo returns to London

V&A museum pays up for iconic logo

The original artwork of The Rolling Stones' famous 'tongue and lips' logo has been bought by London's Victoria and Albert Museum.

Sold at auction in the US last week for $92,500 (£47,000), the artwork was bought by the museum with the aid of independent art charity The Art Fund, who stumped up half the cash.

The artwork is residing in the museum now.

The iconic image – forever synonymous with the band – was designed by art student John Pasche in 1970, after the band became frustrated by designs provided by their label Decca, which they saw as bland.

Pasche was paid just £50 for the logo, and a further £200 in 1972. He went on to work with artists including Paul McCartney, The Who and The Stranglers.

The logo first appeared on their 1971 album 'Sticky Fingers', and has featured alongside the band's material ever since.

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